The American Lawn Mower Company has been in the business of outdoor tool manufacturing since 1895.
With well over a century’s worth of experience in the industry, the family-owned company prides itself as the biggest manufacturer of push reel mowing tools in the US.
It also prides itself on taking part in several historic industrial revolutions in the US timeline.
Starting before the 19th century and wading through the storms of the Second World War, it later experienced America’s suburban explosion of the 1970s.
From its inception, the company focused on producing more eco-friendly tools for American consumers.
With this objective in mind, the American Lawn Mower Company has given birth to similarly environmentally-conscious companies, such as Zombi Power Tools, Great States, Earthwise, and Yardwise.
Its commitment to making America and the rest of the world greener has earned the company recognition and several awards. In 2017, the company won the Green Thumb Award for producing the most innovative garden tools.
Business Verticals & Geographical Reach
Throughout its business history, the American Lawn Mower Company has successfully produced over 12 million mowers.
It produces push reel lawn mowers of different designs. Aside from lawnmowers, other outdoor tools in its wide range of product lines include chainsaws and pole saws.
It also produces hedge and pole trimmers, blowers, tillers and cultivators, snow throwers, string trimmers, and multi-tools.
The gardening tool manufacturing company is situated in Shelbyville, Indiana, while its administrative offices are in Muncie, Indiana.
Its items are available on Amazon and in several big-box stores, such as Lowe’s, Home Depot, and Walmart.
Apart from its reach across the USA and Canada, the company’s products can be ordered from different parts of the world, including Europe, Africa, Asia, Australia, and elsewhere.
American Lawn Mower Company’s Product Line
Types of Lawn Mowers Available
Being a brand with a long history, it’s hard to quantify the total number of items in its product line.
However, a sneak peek into some of its top-ranking models can still reveal what its product line is like.
Among the most successful products in the mower line is the American Lawn Mower 1415-16. This is a 16-inch push reel lawn mower.
This item has a sharp, 5-blade system that is made of alloy steel for comfortable manual mowing.
Eco-friendly as usual, it requires no electricity, no gas, and no oil. Lightweight and with a set of 10-inch wheels, it is easy to push and very maneuverable.
The American Lawn Mower 1815-18 also has the same characteristics as the previous mower, but it is an 18-inch lawn mower that comes with a 2-year warranty.
Similarly, the Great States 304-14 is also a push reel mower that doesn’t require any fuel or battery.
It offers a low noise level, a light weight, easy assembly, and 8.5″ composite solid rubber tires. There are models with 20, 24, 40, 58, and 120 volts.
Key Differentiation Factors
Low noise level
Being an eco-friendly company, it’s not surprising to see that one of its key differentiating factors is the low noise level. Lawn mowers are generally noisy.
An average lawn mower makes a sound of about 90 dB, which is 30 dB above the level deemed safe for humans.
The American Lawn Mower Company doesn’t offer the quietest mowers, but many of its products are reasonably quiet.
While many of its mowers can blast away at around 70-90 dB, its hedge trimmers range between 80 to roughly 100 dB.
You will be hard-pressed to find a mower that is environmentally friendly among the American Lawn Mower Company’s range of models.
It offers several eco-friendly alternatives to fume-emitting, gas-powered mowers. Many of these products don’t need oil for their operation, and they require low maintenance.
Among its range of options are cordless, battery-powered tools that operate on high-quality lithium-ion batteries. There are also several corded yard tools that can be plugged into an electric socket.
They offer less mobility, but they are still very eco-friendly.
Who Should Buy?
The products offered by the American Lawn Mower Company are great for those who care about the planet.
They are good for those who are conscious of the current various environmental challenges.
Also, products of this company are great for those who don’t want to buy outdoor machines with fuel requirements or smelly fumes.
The brand’s main audiences are homeowners and gardeners, as well as gardening and landscaping services.
Surviving from the Victorian era and through several industrial revolutions, the American Lawn Mower Company knows what the 21st-century home, landscapes, and garden should be like.
Its products are for the lovers of high-quality tools and a green, clean planet.