Black & Decker was founded in Baltimore, Maryland, in 1910 by S. Duncan Black and Alonzo G. Decker.
The latter then opened a machine shop that notably offered devices for encapsulating milk bottles or for coating candy.
They patented the first portable electric drill and opened their first large-scale factory in Towson in 1917.
This marked the beginning of a long history in the field of power tools, garden tools, household appliances, decorations, painting tools, etc. In 1963, the success of Black & Decker was rewarded by a contract in association with NASA.
The company received a request to design a cordless tool that could be used in weightlessness. The company merged with Stanley in 2010.
Then in 2014, the brand changed its logo and opted for the name Black and Decker.
The Black and Decker brand is the ideal partner for garden maintenance, household cleaning, and DIY projects in the house.
Its speciality remains DIY, as shown in the “DIY Projects” section on its website.
- Business Verticals & Geographical Reach
- Black + Decker Lawnmower Product Line
- Key Differentiation Factors
- Who Should Black + Decker Lawnmowers?
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Business Verticals & Geographical Reach
The brand’s speciality is portable and easy-to-use tools. Black and Decker is a top option to consider when you want cordless electric lawnmowers.
However, it offers many other products for gardening (from shredders to shears), house maintenance (vacuum cleaner, steam cleaner, window cleaner), car maintenance (inflator, vacuum cleaner), decorations, etc. You can even buy a Black and Decker workbench.
Black & Decker has its headquarters in Towson, Maryland, which is situated in northern Baltimore. This is where the hardware manufacturing company was established back in 1910.
While it has production footprints in Europe and North America, most of their manufacturing occurs in China.
Dubbed the world’s largest tool manufacturer, it has 85 offices across eight countries, employing 59,438 individuals and earning $14.44b annually with $20b market capitalization.
Its lawn mowers are globally distributed. They are sold at Walmart and Home Depot and on Amazon, eBay, Alibaba, and more.
Black + Decker Lawnmower Product Line
Types of Lawn Mowers Available
To choose the right mower, the first element to take into account is the size of the lawn.
You will need more cutting width and more power for large areas than for small spaces. Corded mowers will provide the power required to mow the lawn quickly, while with cordless mowers, you have total freedom and no cable constraints.
Below is a rundown of the types of lawn mowers that Black and Decker offers. These can all be found on their website.
They can be categorized according to the type, energy source, and mulching versatility.
They offer 22 models (at the time of writing this research article)
- Wired – 2 models
- Wired electric – 1 model
- Battery-powered – 6 models
6 of the models also have the Mulching capability
Key Differentiation Factors
Wide range of options
A mower is chosen according to the size of the lawn.
This is why there are a dozen different Black and Decker mowers. You are afforded the chance to choose the one that suits you personally.
It’s possible to opt for a corded or cordless lawnmower.
Black and Decker’s mowers are particularly efficient and ergonomic. The company has developed intelligent mowers, the speed of which is automatically adjusted.
Work has also been done to provide more comfortable handles.
Examples are the EasysteerTM handles that allow mowing as close as possible to the garden or around a tree without missing any grass.
The Black & Decker Warranty
If you buy a Black & Decker mower, you will have a period of 2 years following the date of purchase to claim your warranty.
This means that, during this period, the company will repair or replace defective parts, as well as repair or replace worn or broken products.
To implement the warranty, you must provide proof of purchase. Also, the product must have the CE mark.
Who Should Black + Decker Lawnmowers?
Black and Decker mower products are designed for every gardener, landscaper, or homeowner.
Whether you want cordless or corded, or whether you own a small or large lawn, each customer can get their preferred product type due to the brand’s wide range of lawnmowers.
Black and Decker have a positive reputation with both professionals and DIYers. It is not the world’s largest tool manufacturer without reason.
Also, Black and Decker lawnmowers are reliable and of high quality.